Pantone recently announced the official 2015 Color of the Year — a rich burgundy wine tone called "Marsala" (PANTONE 18-1438). Each year the color institute releases one hue that it predicts will be the most popular, cutting-edge shade among design and fashion experts.
"Much like the fortified wine that gives Marsala its name, this tasteful hue embodies the satisfying richness of a fulfilling meal, while its grounding red-brown roots emanate a sophisticated, natural earthiness," Leatrice Eiseman, the executive director of the Pantone Color Institute, said in a press release. "This hearty, yet stylish tone is universally appealing and translates easily to fashion, beauty, industrial design, home furnishings and interiors."
The Pantone website says that Marsala appeals to both masculine and feminine sensibilities and is flattering against many different skin tones. The color analysts say that when it comes to packaging, designers and marketers should pay special attention to texture. While a matte finish creates an earthy, understated look, a bit of shine evokes a luxurious, glamorous sensibility.
The 2014 Color of the Year was "Radiant Orchid" (PANTONE 18-3224), while 2013's official shade was "Emerald" (PANTONE 17-5641). Other past colors of the year have included "Tangerine Tango," "Honeysuckle" and "Blue Turquoise."
If you are interested in channeling the warm, sophisticated essence of the 2015 Color of the Year, try Reich Paper's CT series in Terracotta. This translucent vellum paper is traditionally crafted without any chemical additives, allowing for an exceptionally clean, crisp look and feel. This makes it ideal for direct mail and packaging projects, as folds will be neat and precise. Super fine, pristine cellulose fibers make our CT paper soft to the touch and more flexible than many lower quality alternatives.