Anyone who has watched the AMC series "Mad Men" from the very beginning has watched as both the characters and the overall aesthetic have evolved from 1950's convention to 1960's rebellion. Social roles on the show have become far less defined and every visual element of each episode reflect that fact. Even the marketing materials have transformed over the years to give viewers a taste of the thematic changes to come.
Now, with seventh and final season poised to debut next month, "Mad Men" creator Matthew Weiner turned to a renowned figure in advertising to hit just the right note for the impending media barrage. The New York Times reports that Weiner met with graphic designer Milton Glaser, who is seen by many to epitomize the visual shifts of the 1960s in design.
The New York Times credits Glaser for having "forged the sophisticated, exuberant advertising look of the late 1960s, the time 'Mad Men' is now traversing."
Weiner echoed this sentiment, and told the source that he had long sought an opportunity to work with Glaser because the graphic designer was at the forefront of the field when "the clean-lined, clean-conscience advertising of the 1950s and early 1960s fractured […] into something more chaotic, self-doubting and interesting."
Marketing stationery can have a profound effect on public perceptions on a product, be it a TV show, luxury food item or vacation spot. In addition to typeface selection and color palette, the paper stock you select for a campaign can also speak to greater themes. "Mad Men," for example, is leveraging billboards and bus stop sidings alongside a digital marketing push to capitalize on the innate appeal and authenticity of these mediums. To find the right card stock for your next project, browse our offerings at Reich Paper today.