Are you an Expressive?

There is so much talk these days about paper and it’s a topic we could go on about for days.  The look of it, the feel of it, the uses for it, the amazing end products. It’s an exciting time to be a part of the paper world and people that get it, well…they get it!

Reich Paper SHINE

Reich Paper SHINE

We were so excited when we came across the following terminology from, we can certainly relate and think all of our talented customers can too:

Expressives – educated, working people who like paper.








We searched the web a bit to find out more about the characteristics of an expressive and came up with this list of qualities.

Expressives are:

• Intuitive


•Outgoing and enthusiastic

•Spontaneous and fun-loving

•Interact well with others at work

•Good at persuading and motivating

Now that we’ve got that terminology down, as expressives we have a certain vocabulary we use at Reich Paper. We realize that some paper industry terms and measures may be confusing, so here a basic glossary of terms, as they relate to our grades:

Vellum Paper: Vellum is the historical term that refers to an early substrate—an alternative to more expensive papyrus—made from animal hides. Some ancient vellum papers had a semi-transparent quality, and so the term endured through the years, as a descriptor for translucent-like papers. It is still a term sometimes used today to refer to translucent papers like CT.

As a point of some confusion, vellum is also commonly used to describe paper finish for uncoated text and cover papers. So, vellum can refer to either a paper’s translucency, or a paper’s surface feel.

Tracing Paper: Tracing paper is a term more widely used in Europe than in the US, and has traditionally referred to see-through papers used for diagrammatic build ups, for engineering and architecture. Today, tracing paper is still used to describe translucent papers, but these tend to be of lesser quality than CT.

Translucent: “Translucent” is the term most frequently used to describe CT.

Paper Basis Weights: On our site, you will notice that we designate the weights of our papers as either bond, text or cover. Basis weights for CT are bond basis, with the exception of Clear Cover 105#; basis weights for SHINE and ODEON are either text or cover. Bond, text, and cover basis weights each use a different sheet size as the standard measurement. A paper’s basis weight equals the actual weight of one ream (500 sheets) of the standard size for that type of paper. Those standard sizes are: bond (17 x 22); text (25 x 38); cover (20 x 26).  So, for example, 500 sheets (17 x 22) of a 30# bond paper would weigh 30 pounds. While there are some instances of basis weight overlap where both weights are commonly used (for example 24# bond and 60 # text), in general paper weights are not used interchangeably.

Caliper: Caliper is the unit of measure of a paper’s thickness. You’ll find a list of calipers for CT, SHINE, ODEON, and SAVOY listed in each grade’s paper stock chart.

Grain Direction: A paper’s grain direction is a critical factor in folding and binding. For any type of paper (whether specialty, coated, or uncoated), a fold parallel to the grain direction will always be better than one against the grain direction. Likewise, for binding, the binding edge should always be parallel to the sheet’s grain direction. While printers will often choose to bind paper in a grain-short direction (when that layout produces a better yield from the sheet), we advise against this when using CT, SHINE or ODEON. Grain direction is determined on the paper machine. As the fibers come together, they align on the web in the same direction that the machine is moving, in a grain-long orientation.  Then, when the paper is sheeted from a paper roll, or subsequently cut down from larger sheets, the grain will either run parallel to the long dimension of the sheet (grain long), or to the short dimension (grain short). As is customary, Reich Paper stock charts list all sheet sizes with the grain direction last. So, a 25 x 38 measurement indicates that the sheet is grain long, while a 35 x 23 dimension indicates grain short.

Acid Free: CT, SHINE, ODEON, and SAVOY are acid-free papers.  Acid free denotes paper with pH in the neutral range of 6.5 – 7. (Measures below that range are acidic; above, alkaline.)

If you have other questions about our paper give us a call (718) 748-6000 or email us, we’d love to hear from you.